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The Zeigarnik Effect: The Psychological Glitch That Can Explode Your Marketing Results Part 5 – How to Turn Curiosity into Clicks, Sales, and Fanatical Loyalty…
How to Turn Curiosity into Clicks, Sales, and Fanatical Loyalty… Or… How to stack the loops, crank the tension, and build a funnel so addictive, it...
The Zeigarnik Effect: The Psychological Glitch That Can Explode Your Marketing Results Part 4 – 17 Smoking-Hot Tips to Use the Zeigarnik Effect in Your Business
(Warning: may cause obsessive refreshing, click-happy subscribers, and dangerously high conversion rates.) Drop That Mic Mid-Sentence Use cliffhangers in blog posts, videos, and emails. End right...
The Zeigarnik Effect: The Psychological Glitch That Can Explode Your Marketing Results Part 3 – How to Use Open Loops Like a Marketing Sorcerer (Without Sounding Like a Sleazy Clickbait Goblin)
Let’s clear something up right now: using open loops doesn’t mean becoming the digital equivalent of “You won’t believe what happened next!” spam. You’re not here...
The Zeigarnik Effect: The Psychological Glitch That Can Explode Your Marketing Results Part 2 – One Simple Zeigarnik Tactic = 18% More Conversions (Seriously)
When an e-commerce brand added a simple “Saved Items” feature to its site – giving users a way to bookmark products they weren’t ready to buy...
The Zeigarnik Effect: The Psychological Glitch That Can Explode Your Marketing Results Part 1 – The Brain Bug That Makes People Click, Scroll, and Buy
Ever sit down to watch just one episode of a Netflix series… and somehow it’s 3:00 a.m., you’re six episodes deep, and you’re whispering “just one...